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Check My Ads and partners call on the Council of the EU to protect privacy and personal data protection framework

To the Cypriot Presidency of the Council of the European Union and the Permanent Representations of the Member States, We, the undersigned civil society organisations, are writing to you regarding the Council’s work on the Proposal for a Regulation as regards the simplification of the digital legislative framework, known as the Digital Omnibus, and in

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Check My Ads Comments Regarding IAB Europe’s CTV Measurement Framework and Transparency Principles

Summary The CTV Measurement Framework and Transparency Principles set out to address the measurement challenges within the programmatic television landscape. Its aim is to ensure accountability in the delivery of despite fast growth in video driven by subscription video on demand (SVOD) and broadcast video on demand (BVOD). Check My Ads welcomes the efforts of

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From Advertising to Intelligence Infrastructure: Commercial Surveillance as Strategic Vulnerability in the EU

Overview On average, every 3.8 minutes, a company somewhere in the world is looking at the average European citizen: you, your family, and your neighbours. That adds up to a staggering 376 times per day of your data being broadcast through digital advertising. The tools underlying this advertising system were built to show ads, but

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Check My Ads submits Ofcom transparency response

The Check My Ads Institute welcomes Ofcom’s decision to solicit input from the public, including civil society organisations, about the information that internet service providers should disclose in their transparency reports, as required by Schedule 8 of the Online Safety Act (OSA). We believe it is important to discuss transparency requirements, including those related to

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