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Special Issue: An open letter to DSPs
For five years, Check My Ads has served as an independent watchdog in the digital advertising ecosystem. We identify the supply chain problems that cost advertisers money, siphon value from legitimate publishers, and fund harm. We publish our findings. We engage with ad tech providers, advertisers, publishers, agencies, and standards bodies to make the ecosystem
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It’s time to stop paying the TAG tax
On June 11, 2026, AdWeek reported that Google and The Trade Desk, two major digital advertising platforms, did not renew their accreditations with the Trustworthy Accountability Group (TAG). While this turn of events may read like two major corporations turning their backs on an organization that aspires to preserve brand safety, especially in context of
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Betting on Democracy: Notes from the Fight for “Article 88b”
In the previous issue of Adtech Policy Watch, we raised the question: Who gets crashed by the Digital Omnibus? In adtech policy, odds always favour the incumbents and the status quo. So the safest thing to do is to be cynical and not to bet on change. For better or for worse, I am one
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Check My Ads joint signs comment to the FTC opposing X petition
July 2, 2026 Federal Trade Commission Office of the Secretary formerly known as Twitter, to set aside or terminate its 2022 settlement order (“2022 Order”) that resulted from the company engaging in deceptive practices against its users about its privacy and advertising practices. For all the reasons outlined below, X Corp.’s petition fails to clear
Keep Reading → Check My Ads joint signs letter to the new UK prime minister on online safety
This joint statement has been signed by 47 of our Network partners, who are listed below. The past six months have brought debates about children’s online safety to the very heart of British life and politics. Young people, parents, politicians, campaigners, and academics have all made it clear that we need to reset the terms
Keep Reading → Check My Ads joint signs Letter to the House in Opposition to FCRA Liability Reduction and Reseller Immunity Acts
June 29, 2026Re: H.R. 5775, the FCRA Liability Harmonization Act (Loudermilk)(oppose)H.R. 8141, the Fair Credit Reporting Reseller Accuracy Act (Lawler)(oppose) Dear Representative: The undersigned 38 consumer and advocacy groups write to you to express opposition to H.R. 5775, the FCRA Liability Harmonization Act (Loudermilk) and H.R. 8141, the Fair Credit Reporting ResellerAccuracy Act (Lawler). In
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