How We Work

We start with deep investigative work and a sharp understanding of how the adtech supply chain really works, uncovering how opacity, fraud, and unchecked power distort markets, exploit consumers, and starve quality journalism. This evidence base shapes everything we do.

We don’t just point to problems—we build real-world solutions. From education to model legislation, we create innovative, actionable policies that restore transparency, accountability, and fairness to digital markets. Our work has shaped bipartisan efforts like the Building Better Online Businesses Act and informed major enforcement actions in privacy and competition investigations.

Collaboration is our engine. We work across local, national, and international arenas to connect publishers, advertisers, civil society, and policymakers. By bridging these communities, we help turn shared frustration into collective action and build the political momentum needed to take on adtech’s biggest harms.

We have the tools. We have the evidence. Together, we can build an information economy that works in the public interest.

Get In Touch

If you’d like a briefing on the adtech system, have questions about a specific piece of legislation, would like to collaborate, or something else—we would love to hear from you. Please reach out to [email protected].