Right-wing podcaster Tim Pool has admitted he was reduced to selling bags of coffee online after losing access to advertising revenues following a successful Check My Ads campaign - and we found out who makes it.
“The reason we started our own coffee company, it’s because — I’m not going to say the name of this person — but there are organizations that lie in order to get our ads pulled,” he said in a June vlog.
But here’s the thing. We didn’t lie. People like Pool make it easy to show advertisers exactly who they’re dealing with.
Pool's website, TimCast.com, used to run ads from the likes of Nike, eBay and Hotels.com through an ad network called Freestar. But in 2021, after Check My Ads highlighted the company’s role in financially supporting Pool’s pro-insurrection rhetoric, Freestar removed Pool from its client list.
Now, despite his more than 3 million combined subscribers across platforms, Pool is reduced to peddling beans.
He refused to say our name out loud in the podcast. It’s clear who he’s talking about. Check My Ads was behind a successful push to defund Pool and four other January 6 insurrection boosters.
But how could Pool find time to roast and market coffee beans, when he’s so busy platforming antisemites like Holocaust denier Nick Fuentes and rapper Ye and literally making money off amplifying antisemitic remarks?
It seemed more likely he was doing “dropshipping.” In this scenario, a marketer makes an e-commerce webpage with marked up inventory and buy buttons. Another partner takes care of everything else, slaps a custom label on, and the marketer pockets the difference. While easier than roasting and selling beans himself, it's a lot harder for Pool to make money this way then simply plugging his lies directly into ad revenue.
Zooming in on a picture of his “Cast Brew” coffee bags we saw the name of a different company: Stack Street Coffee Roasters. Their website lists private label services, offering “a one stop shop for your entire coffee program from concept to final product,” which are certified kosher and organic.
"We do not comment on the political persuasions of our clients and certainly not our clients' clients," Stack Street CEO Yehuda Reich wrote in an email in response to a Check My Ads request for comment.
A Twitter account with his name follows 79 accounts, mostly online marketers, but also a handful of political figures and commenters like Pool, former president Donald J. Trump, former Rep. Tulsi Gabbard, and former Trump press secretary Kayleigh McEnany, and replied favorably to one of Twitter CEO Elon Musk’s “Twitter Files” drops regarding COVID-19 conspiracies.
Seems likely this coffee train will keep flowing. Even still, Check My Ads has made it harder for this insurrection-promoting podcaster to directly profit from disinformation.
Advertisers don’t want to fund the disinformation economy, and now this disinformer has to hawk cups of joe on the online street corner.