Become a Checkmate

Support Check My Ads

The adtech industry has turned hate and bigotry into a business — and we can stop it.

With your support, we surface the untold stories behind the ads and take action together. Join us as we bring abuses to the public eye and spur industry-wide change.

  • Gain special access to our latest investigations.
  • Step into the fight to defund hate speech and disinformation.
  • Be a founding member of our new Check My Ads Book Club launching this year.
  • Receive exclusive invitations to our upcoming events like our Checkmate calls.

Join the movement

Checkmates hold adtech companies accountable around the world.

Fearless & effective change

We've written the playbook on holding bad actors accountable. We name names, companies, and individuals and together, we get results.

Independently funded

We don't take money from Google, Facebook, Twitter, Apple or Amazon. We're supported by grants, foundations and our important community of Checkmates.

Mailing address

For donation by check:

Check My Ads Institute
1802 Vernon St NW PMB 500
Washington, DC, 20009 United States

Tax-deductible donations

Check My Ads is a registered 501(c)3 non-profit organization. Your support of our work is fully tax-deductible to the extent allowed by the law. Tax ID/EIN: 87-1895699

Award winning team leadership

Led by one of the founders of Sleeping Giants, the campaign best known for defunding Breitbart. We've won Cannes, a Webby Award, and have been nominated for AdWeek Innovators of the Year.


Is my contribution tax-deductible?

Yes! We're a registered 501(c)3. You can find our Tax ID information here.

Do you take money from Big Tech?

Nope, absolutely not. Check My Ads is an independent watchdog, and we intend for it to stay that way. We don't accept financial support from Google, Facebook, or any of the other adtech companies. Our work is funded by our supporters (people like you!), grants, and charitable foundations. Thanks to our community, we're able to work in the interests of our mission — without being pushed around by Big Tech.

How do I join the Checkmates calls?

We hold our exclusive calls with Checkmates on Zoom. You should receive an email invitation to register for these calls about a week before. (Don't worry if you don't have a Zoom account, you can always hop on with the web-browser version.) If you need any help you can reach us at [email protected]

I can't donate right now. Are there other ways I can support this work?

Yes! Check My Ads social media accounts are watched closely by the advertising industry because they know we represent the pulse of their customers. You can support us simply by sharing or dropping a comment on our social media posts. In fact, the more you comment, the faster we can get companies to escalate the issues we've tagged them in.

Connect with us on TikTok, Twitter, LinkedIn, and Instagram to grow the movement. You can also keep up with our Co-founders on Twitter @Nandoodles and @catthekin.

I signed up, but haven't received any emails from you. What's going on?

You probably haven't fully signed up yet. We use a double-opt in process for our email subscriptions. If you signed up on our website to receive our emails, check your inbox for a follow-up email asking you to confirm your subscription. That should do it!

Check My Ads Institute is a non-profit 501(c)3 organization.
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