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Behind-the-scenes stories the adtech industry doesn’t want marketers to know.

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Past Issues
Dec 3, 2020

Yes, the adtech bubble is going to burst anytime now.

Here’s how we’re going to survive it.

Nov 11, 2020

The next fleet of Breitbarts is already raking in your ad dollars

The ad tech ecosystem is failing us again, so here’s what we’re gonna do.

Oct 15, 2020

Joe Biden’s campaign has been unwittingly funding Breitbart all this time

How Google Search Network is funneling advertiser dollars to Breitbart without the campaign’s knowledge.

Sep 22, 2020

The first tech company to ban the Trump campaign

Banning the GOP & Trump 2020 for promoting racism is uncharted territory. Here’s why Hotjar did it anyway.

Sep 2, 2020

Thank you for destroying the free press

Inside the brand safety tech that’s keeping ad revenues away from the news media

Aug 12, 2020

The secret way they collect ad revenues

Google’s secrecy around sales houses is the gift that keeps on giving — to global propaganda rings.

Jul 22, 2020

So *that's* how Breitbart is still making money

It turns out Breitbart has continued to collect your ad dollars through a shady ad revenue-sharing ring of propaganda sites.

Jul 8, 2020

The No Queer Zone: How Adtech Keeps LGBTQ Voices Out

It’s all rainbows and parades until you ask to be monetized

Jun 24, 2020

You don’t have to join that Facebook ad boycott

Facebook isn’t afraid of boycotts. It’s afraid of us imagining what a Facebook-free marketing strategy looks like.

Jun 10, 2020

Under the hood of a Criteo ad campaign PLUS announcing Check My Ads

We took an ad campaign from $1200/day to $40/day. Surprise! No change in performance.

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