Ad tech to marketers: “You’re on your own”
An advertising sales director tells us why their clients want to be on the news: It's just better ROI.
Sleeping Giants will not come after you, we promise.
Brand safety companies are keeping marketers away from their biggest audiences.
Last week, we explored the concept of keyword blacklisting and how bad it is for news sites. But you might still be thinking: “Better safe than sorry! I’m glad I’m one of 94% of brands with keyword blacklists [https://www.thedrum.com/news/2020/01/20/iab-report-finds-94-marketers-use-blacklists-tackle-brand-safety] . It’
Boomer-era tech is cutting journalism at its knees
France is making advertisers publicly post their ad placements every month.
There’s something wrong with digital marketing — and we're going to find out what it is
Check My Ads Institute is a non-profit 501(c)3 organization.