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Past Issues
May 7, 2020

Pandemic disinformation is a brand safety disaster waiting to happen.

Ad tech to marketers: “You’re on your own”

Apr 15, 2020

"Nobody Asks Us To Block The News": Interview with an Ad Tech Seller

An advertising sales director tells us why their clients want to be on the news: It's just better ROI.

Apr 1, 2020

Good news: You can advertise on bad news (it's brand safe)

Sleeping Giants will not come after you, we promise.

Mar 18, 2020

Blacklisting “Coronavirus” is not helping anybody

Brand safety companies are keeping marketers away from their biggest audiences.

Mar 2, 2020

How does bullshit news become news?

Last week, we explored the concept of keyword blacklisting and how bad it is for news sites. But you might still be thinking: “Better safe than sorry! I’m glad I’m one of 94% of brands with keyword blacklists [] . It’

Feb 18, 2020

Keyword blacklists: why our ad dollars aren't reaching the news

Boomer-era tech is cutting journalism at its knees

Feb 3, 2020

France's new 'Sleeping Giants' law

France is making advertisers publicly post their ad placements every month.

Jan 13, 2020

Welcome to BRANDED

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