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Confirmed CONFIRMED: Elon Musk’s X lost a HUGE brand safety certification after our complaint
The company formerly known as Twitter has lost its most coveted seals of approval in the ad industry, likely making it much harder to lure back advertisers who fled. Late last summer, we learned that Trustworthy Accountability Group had quietly renewed X’s Brand Safety Certified seal — and immediately filed a formal complaint. Anyone who’s been
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Google lets brands audit some GSP ads after Check My Ads pressure campaign
Update: After publication, a Google spokesperson clarified that the transparency is only for Pmax placement reports and not for search campaign reports. We regret the error (of assuming Google did the right thing and was going to be fully transparent with search ad placement). This story has been updated. Big news, folks: Google is giving
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CONFIRMED: Google is cracking down on scammy advertisers after our Shark Tank report
Folks, some BIG news! Last month we reported that Google was helping scammers swindle people with fake Shark Tank diet pills — and making money while doing it. The report was picked up by Mashable, with Google telling them, “We do not allow ads on our platform that scam users, make misleading statements, or imply a false
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How we took Tucker Carlson Tonight off the air
Hey folks, Nandini here. Tucker Carlson has something new in common with Breitbart, Bill O’Reilly, Dan Bongino and Steve Bannon: he’s lost to Sleeping Giants. Sleeping Giants — the social media campaign I co-founded in 2016 — is now the common denominator in the fall of every major media figure in hate speech and disinformation. Our
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Damn girl, look at this confirmed list
Welcome back to BRANDED, the newsletter uncovering how adtech companies fund hate and disinformation. Here’s what’s new with us: One year ago, we told you that we are going to dismantle the disinformation economy. But we never told you what we meant by “we.” Sure, there’s we at Check My Ads. We watch the pipelines
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Look at the mess we made PLUS our new podcast!
This is a special one, folks. It’s our 24th issue of BRANDED. It has been just over 1 year since we launched this newsletter. Happy birthday to us! Stay with us for a BIG SURPRISE at the end. But first, can we brag a little? We started BRANDED with zero expectations. It seems like everyone
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