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Confirmed Google lets brands audit some GSP ads after Check My Ads pressure campaign
Update: After publication, a Google spokesperson clarified that the transparency is only for Pmax placement reports and not for search campaign reports. We regret the error (of assuming Google did the right thing and was going to be fully transparent with search ad placement). This story has been updated. Big news, folks: Google is giving
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Investigation Google is playing whack-a-mole with bad ad placements. Here’s the proof.
Update, Dec. 18: A day after we publised our report, Google stopped serving search ads on FreeForumZone(.)Sexy. It looks like Google is finally giving advertisers a dollop of transparency about search ads, letting them see if their brand appeared on about 30 unsafe sites in their search partner network. Too bad we’ve found even more
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Thanks, Google: We’re still seeing major brands funding toxic sites weeks after Adalytics’ exposé
Update: Less than 24 hours after we published our report, SoNude and Arshadsara had been removed from the Google Search Partner network. Breitbart, however, remains. Two weeks ago, a massive report from Adalytics exposed Google’s little-known practice of serving search ads on websites featuring everything from hardcore pornography to disinformation. Brands (and Google) scrambled to
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