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Investigation Is RealClearPolitics secretly running a disinfo ad network called Publir?
At the end of 2022, The_Donald quietly started running ads. The_Donald, a MAGA forum banned by Reddit for its role in organizing the January 6 riots, had not only found new life on its self-hosted website patriots(.)win, it was being financially propped up with ad revenue. The question is: Who would do that? Who would
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Confirmed Damn girl, look at this confirmed list
Welcome back to BRANDED, the newsletter uncovering how adtech companies fund hate and disinformation. Here’s what’s new with us: One year ago, we told you that we are going to dismantle the disinformation economy. But we never told you what we meant by “we.” Sure, there’s we at Check My Ads. We watch the pipelines
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Update Google Ads has become a massive dark money operation
Welcome back to BRANDED, the newsletter uncovering how adtech companies fund hate and disinformation. Here’s what’s new with us: Ever wonder how Google Ads divvies up your ad campaign? The answer is simple. Some of it goes to Google. The rest of it goes to the “sellers” — people who sell ad space on the
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How Procter & Gamble ended up funding Steve Bannon’s War Room
Welcome back to BRANDED, the newsletter uncovering how adtech companies fund hate and disinformation. Here’s what’s new with us: UPDATE (10/12/22): We can confirm that P&G has dropped WeatherNation from their media buy. In a statement, the company said: “We do have strict guidelines to ensure our brands and advertising content is not placed alongside
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Here’s how Google will spend $1M on the internet for you
Welcome back to BRANDED, the newsletter uncovering how adtech companies fund hate and disinformation. Here’s what’s new with us: This story has been updated. For about 2 weeks in Q3 of 2021, Sebastian (not their real name) accidentally ran a Google ad campaign for his client without any of the usual guardrails. He blew through
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It looks like Unruly is going to stand by its man, Steve Bannon
Welcome back to BRANDED, the newsletter uncovering how adtech companies fund hate and disinformation. Here’s what’s new with us: UPDATE (4/22/22): Unruly has dropped the Performance One Media account in this piece. However, they continue to partner with the company through other seller accounts. Details here. A lot of people at Real America’s Voice talked
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