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Aug 25, 2023

X’s Integral Ad Science partnership is pointless for advertisers

X, formerly known as Twitter, is partnering with Integral Ad Science to convince advertisers they can protect their brands from the toxic content exploding on the platform. There’s just two problems: X has never been more toxic and Integral Ad Science doesn’t actually work. Since his takeover, Elon

Aug 24, 2023

A bad week for Google keeps getting worse

Google spent the last week furiously denying a report about how it has secretly displayed violent ads meant for adults on kids’ YouTube channels and then harvested children’s data without parental consent. We’re talking ads that included car crashes and people drowning running on videos like “Here We

Aug 17, 2023

Google's still trying to keep billions it scammed from advertisers

Ad credits aren't real refunds Remember how Google was caught scamming advertisers out of billions of dollars with its Google Video Partners, aka TrueView, ad product? Well we have great news - kind-of! Nearly two months after they were called out for it, Google has decided to give some agencies

Aug 10, 2023

Elon Musk doesn't want you to know how radioactive X is for advertisers

Under Elon Musk’s watch, X, formerly Twitter, has exploded with racism, LGBTQ hatred, and conspiracies. Unsurprisingly, advertisers have fled and don’t want to return. What’s Musk’s solution? Sue the handful of people who are fighting to bring transparency to the platform. Our friends at the Center

Jun 2, 2023

Target Pride Month merch attack was an astroturfing campaign, not a boycott

For weeks, Target has been at the center of a transphobic frenzy whipped up by the disinformation sphere. The crime? Selling Pride merch. Or in the words of the alt-right, “grooming” and “indoctrinating” children into the “LGBT ideology." This is so over the top and ridiculous that Target executives should

May 25, 2023

No, Twitter hasn’t magically become brand safe again

Earlier this month, we shared that WPP — one of the world’s biggest advertising agency groups — quietly invited Elon Musk to speak at WPPStream, the company’s annual conference. Its CEO Mark Read told a reporter: “Twitter has become a lot more stable over the last few months.” This week,

May 16, 2023

Did you know Tubi is a Fox Corp company?

You may or may not know but this week is the prom of TV advertising sales – and we’re watching FOX very closely. This week marks the start of “upfronts season.” It’s when media execs pitch their shows and channels to advertising execs and try to get them to

Apr 19, 2023

Dominion settled. Now what?

Yesterday, Dominion Voting Systems announced they had reached a settlement with Fox News. To avoid going to court, Fox agreed to pay Dominion an astounding $787.5M. After the whopper settlement was announced, lawyers for Fox stated that “We are hopeful that our decision to resolve the dispute with Dominion

Apr 18, 2023

Everything wrong with the Ad Fontes Media Bias Chart

What’s wrong with Ad Fontes Media, the Media Bias Chart company? Oh my god, where do we begin? @checkmyads The chart that tells you Ben Shapiro is actually pretty reliable might be coming to a school near you #advertising #marketing #media #librariantok #news #dailywire #learnontiktok #medialiteracy #greenscreen ♬ original sound

Mar 9, 2023

Digital Content Next needs to drop Fox News

Recent evidence from the Dominion Voting Systems v. Fox News lawsuit had all of us wondering: "How does Fox keep getting away with it?" We found the answer to be pretty straightforward. They pay people on the inside to protect their status as a legitimate news organization. Let’s talk

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