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Nov 6, 2023

OpenWeb's secret relationship with Steve Bannon

Something interesting is going on with OpenWeb. The ad exchange has built a niche for itself in the advertising business: “saving online conversations” from hate, lies and disinformation. They’ve gone on the record to say that they would never work with Breitbart. And they’ve made a big show

Oct 27, 2023

Hey, Check My Ads is 2 years old! 🎈🎈🎈

Hey, Check My Ads is 2 years old today! 🎈🎈🎈 Wow, it feels a little ominous to share our birthday with the anniversary of Elon Musk buying Twitter. But it also feels so right. We launched two years ago with a promise to rip the beating heart out of the disinformation

Oct 24, 2023

8 Things To Know About Rumble, The Toxic Platform That Will Stream The GOP Debate

YouTube wannabe Rumble is more than just a streaming platform — it’s a business that works to monetize content that was banned elsewhere, cutting checks to creators for hate, transphobia, and antisemitism. And if you’re advertising on YouTube, it might be getting a chunk of your campaign dollars. Here’

Oct 4, 2023

Advertisers are fleeing Rumble. Here’s what’s going on.

One week ago, big brands started blocking their ads from “free speech” video site Rumble — so we told other brands exactly how to do the same. It was super effective. Let’s get you all caught up. First, some context: Rumble bills itself as a “free speech alternative” to YouTube.

Sep 29, 2023

Elon Musk Just Unintentionally Told Advertisers Why They Should Avoid X

When the Daily Wire’s online audio interview with Elon Musk started, host Ben Shapiro accidentally left Musk on mute. It probably would have been better for X if Shapiro kept him there because as soon as Musk started to talk, he made it clear to advertisers that their brands

Sep 28, 2023

It's not just Russell Brand. Here are other toxic people Rumble is monetizing.

Russell Brand, facing multiple assault and grooming accusations from women and girls as young as 16, was just demonetized on YouTube. But a white knight is riding to his rescue: Rumble. The self-described “free speech” alternative to YouTube says it will continue to run ads on Brand's channel. The platform's

Sep 23, 2023

Jordan Peterson is a prolific climate denier — and it’s all funded by YouTube

YouTube should have demonetized Peterson a long time ago. Why haven’t they? Jordan Peterson has been downplaying climate change like it’s his job. Because, well, it kind of is. Despite having literally zero expertise on the subject, Peterson has decided he’s qualified to tell the world his

Sep 22, 2023

X’s most toxic users are trying to game its Ads Revenue Sharing program

“It’s convoluted and there are no clear rules” Some X users are testing the guardrails on a new system designed to share advertising revenue with them. The program, known as Ads Revenue Sharing, comes with vague brand safety guidelines and a lot of upside. Get the depravity just right,

Sep 22, 2023

ACTION: Email Google and a WIN

We made it to Friday, and we saved the biggest fish for last — but first some great news: Teads has dropped Townhall from its inventory! They saw our emails, and Townhall's seller account is no longer listed there. Thank you for using your voice to defund climate disinformation! Today we're

Sep 21, 2023

A new X ad that unintentionally dunked on itself was posted, deleted, and quietly edited. But the internet is forever.

The app formerly known as Twitter just dropped a fresh ad — but, either through malice or incompetence, the video roasted its own platform while showcasing how risky it can be for advertisers. “Welcome to the global town square,” read the opening line of the ad, which then perused the X

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