Hey folks, Nandini here. Seven years ago, Breitbart was at the height of its power and influence when a tiny social media account called Sleeping Giants pushed out its first tweet: “Did you know your ads are on Breitbart?” The campaign ate their breakfast, lunch and dinner. Breitbart lost 90%
In early September, we spotted something funny: X wasn’t labeling all of its ads. The Federal Trade Commission is kinda picky about that, so we put out the call for more examples. And boy howdy, the community responded big time with hundreds of unlabeled ads. This gave us the
Non-profit adtech watchdog submits formal complaint to the Federal Trade Commission (Washington, DC)—– November 15, 2023 – Check My Ads Institute, an independent watchdog reshaping the digital adtech industry, has submitted a formal complaint to the Federal Trade Commission (FTC) urging an investigation into the advertising practices of X Corp., the
Something interesting is going on with OpenWeb. The ad exchange has built a niche for itself in the advertising business: “saving online conversations” from hate, lies and disinformation. They’ve gone on the record to say that they would never work with Breitbart. And they’ve made a big show
Hey, Check My Ads is 2 years old today! 🎈🎈🎈 Wow, it feels a little ominous to share our birthday with the anniversary of Elon Musk buying Twitter. But it also feels so right. We launched two years ago with a promise to rip the beating heart out of the disinformation
YouTube wannabe Rumble is more than just a streaming platform — it’s a business that works to monetize content that was banned elsewhere, cutting checks to creators for hate, transphobia, and antisemitism. And if you’re advertising on YouTube, it might be getting a chunk of your campaign dollars. Here’
One week ago, big brands started blocking their ads from “free speech” video site Rumble — so we told other brands exactly how to do the same. It was super effective. Let’s get you all caught up. First, some context: Rumble bills itself as a “free speech alternative” to YouTube.
When the Daily Wire’s online audio interview with Elon Musk started, host Ben Shapiro accidentally left Musk on mute. It probably would have been better for X if Shapiro kept him there because as soon as Musk started to talk, he made it clear to advertisers that their brands
Russell Brand, facing multiple assault and grooming accusations from women and girls as young as 16, was just demonetized on YouTube. But a white knight is riding to his rescue: Rumble. The self-described “free speech” alternative to YouTube says it will continue to run ads on Brand's channel. The platform's
YouTube should have demonetized Peterson a long time ago. Why haven’t they? Jordan Peterson has been downplaying climate change like it’s his job. Because, well, it kind of is. Despite having literally zero expertise on the subject, Peterson has decided he’s qualified to tell the world his
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