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Jan 25, 2024

ACTION: Tell Google to stop making money with scammers

Hey folks, On Jan. 24, we published a report on how Google enables scammers in search results to take your money and also turn a profit. Now, we are writing directly to the Google executive responsible for this practice to get some answers. Join us in emailing Dan Taylor, vice

Jan 22, 2024

Alex Jones is making things worse for advertisers on X

It’s been a little over a month since X owner Elon Musk restored the account of conspiracy grifter Alex Jones, who was supposedly permanently suspended in 2018. Now Jones’ following has more than doubled to over 2 million, making X less safe for everyone on it — especially advertisers. It

Dec 22, 2023

Check My Ads’ big wins in 2023, and what’s coming in 2024

First, thank you. Thank you for being part of our community. Thank you for using your voice to fight disinformation. Thank you for working to bring transparency to adtech and, in doing so, defending democracy. 2023 was a huge year. We took the battle for adtech transparency to Google; met

Dec 21, 2023

14 of X's worst ads in 2023

The year is coming to a close — and what a year it’s been for advertisers on X, formerly Twitter. It was Elon Musk’s first full year as X’s ruler, a reign he marked with seemingly increasing radicalization and a decreasing interest in moderating his platform. Musk eventually

Dec 14, 2023

Google is playing whack-a-mole with bad ad placements. Here’s the proof.

Update, Dec. 18: A day after we publised our report, Google stopped serving search ads on FreeForumZone(.)Sexy. It looks like Google is finally giving advertisers a dollop of transparency about search ads, letting them see if their brand appeared on about 30 unsafe sites in their search partner network.

Dec 11, 2023

Meet the ad exchanges making money from climate disinformation (hint: you already know them)

Ad exchanges can’t seem to keep themselves from sending money to climate deniers — even when it’s flagrantly against exchanges’ own policies. Check My Ads research, published in a new report from the Climate Action Against Disinformation (CAAD) coalition, shows how over 150 ad exchanges are enabling the monetization

Dec 8, 2023

Thanks, Google: We’re still seeing major brands funding toxic sites weeks after Adalytics’ exposé

Update: Less than 24 hours after we published our report, SoNude and Arshadsara had been removed from the Google Search Partner network. Breitbart, however, remains. Two weeks ago, a massive report from Adalytics exposed Google’s little-known practice of serving search ads on websites featuring everything from hardcore pornography to

Nov 21, 2023

Sleeping Giants first tweeted about Breitbart 7 years ago. Here’s why the toxic site is still alive.

Hey folks, Nandini here. Seven years ago, Breitbart was at the height of its power and influence when a tiny social media account called Sleeping Giants pushed out its first tweet: “Did you know your ads are on Breitbart?” The campaign ate their breakfast, lunch and dinner. Breitbart lost 90%

Nov 15, 2023

X isn't labeling all of its ads. We've filed an FTC complaint about it.

In early September, we spotted something funny: X wasn’t labeling all of its ads. The Federal Trade Commission is kinda picky about that, so we put out the call for more examples. And boy howdy, the community responded big time with hundreds of unlabeled ads. This gave us the

Nov 15, 2023

Check My Ads Calls for Investigation into X Corp.’s Deceptive Advertising Practices

Non-profit adtech watchdog submits formal complaint to the Federal Trade Commission (Washington, DC)—– November 15, 2023 – Check My Ads Institute, an independent watchdog reshaping the digital adtech industry, has submitted a formal complaint to the Federal Trade Commission (FTC) urging an investigation into the advertising practices of X Corp., the

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