Advertisers don't place ads on the internet themselves. They use ad exchanges — technology companies that run ads for them.
Ad exchanges don't work with just anyone. They choose which websites to work with and which ones to drop. They have standards to protect advertisers from funding violence. This is so important to advertisers that they have it written into their contracts.
When Fox News promoted the January 6th insurrection, it was violent. We all saw it — but ad exchange executives pretended it didn't happen.
Since then, Fox News has just gotten worse.
So here's the plan: we need to tell ad exchanges to block their ads from FoxNews.com now.
(fails in journalistic standards)
(a Charlie Kirk employer)
(Bannon's War Room)
(Home to Steve Bannon)
(For COVID-19 disinformation)
(Basis is formerly Centro)
Group aiming to defund disinformation tries to drain Fox News of online advertising via NPR https://t.co/zlWc4RbwL9— Jeffrey Levin 🇺🇦 (@jilevin) June 9, 2022
FOLLOW THE MONEY The nonprofit @CheckMyAds is working to unplug #disinformation merchants from the #ad revenue that keeps them in business https://t.co/C5PwxrPTMF— Frank W. Baker (@fbaker) March 18, 2022
A significant new effort to cut off corporate support of Fox News. https://t.co/VJCOtn934C— Judd Legum (@JuddLegum) June 9, 2022
SO SO proud of of the work @catthekin & @nandoodles of @CheckMyAdsHQ are doing via @NPR: "Instead of calling for consumer boycotts, Check My Ads took a novel approach: apply pressure on the hidden engines of the online advertising world: ad exchanges" ...https://t.co/hc6CDVfAM2— judy shapiro (@judyshapiro) June 9, 2022
Some of the biggest companies in the world are funding right-wing extremism and disinformation... and they don’t even know it.— CANADALAND (@CANADALAND) April 25, 2022
It’s getting easier and easier for fake news sites to scoop up ad revenue, meanwhile real news websites are losing out.https://t.co/gcSjcMflWe
CANADALAND episode on @nandoodles effort to strip disinformation peddlers and hate propagandists like The Post Millennial of their ad revenue, and the retaliatory campaign of TPM to smear Jammi as an antisemite and child predator.https://t.co/CskkSJ71Hw— Rage Against the Mafia State 🇨🇦 (@mage_against) April 25, 2022
The nonprofit Check My Ads is working to unplug disinformation merchants from the advertising revenue that keeps them in business, one ad exchange at a time. https://t.co/k9wPW60Z7R— Fast Company (@FastCompany) March 19, 2022
One by one, every last insurrectionist is getting defunded. Every person writing letters with us at Check My Ads proving: violence is not profitable.— Claire Atkin (@catthekin) April 18, 2022
Thank you @Yahoo.
Congratulations to the community! 🎉 https://t.co/2wbiJoBFdC
Your financial support makes this work possible. You can make a difference for as little as $5/month.
Check My Ads Institute is a non-profit 501(c)3 organization.