Behind-the-scenes stories the adtech industry doesn’t want marketers to know.

Get the newsletter

Free, regular updates from the frontlines of the fight to defund hate speech and disinformation.

Thanks for signing up!

You’ll get a confirmation email in your inbox soon. Take a look at BRANDED in the meantime.

Something went wrong.

Past Issues
Aug 12, 2020

The secret way they collect ad revenues

Google’s secrecy around sales houses is the gift that keeps on giving — to global propaganda rings.

Jul 22, 2020

So *that's* how Breitbart is still making money

It turns out Breitbart has continued to collect your ad dollars through a shady ad revenue-sharing ring of propaganda sites.

Jul 8, 2020

The No Queer Zone: How Adtech Keeps LGBTQ Voices Out

It’s all rainbows and parades until you ask to be monetized

Jun 24, 2020

You don’t have to join that Facebook ad boycott

Facebook isn’t afraid of boycotts. It’s afraid of us imagining what a Facebook-free marketing strategy looks like.

Jun 10, 2020

Under the hood of a Criteo ad campaign PLUS announcing Check My Ads

We took an ad campaign from $1200/day to $40/day. Surprise! No change in performance.

Jun 3, 2020

Take “racism” off your keyword blocklist

You can start funding critical conversations about racial injustice with your ad dollars, starting today.

May 20, 2020

Welcome to the lemon market

It's time for us to remember that 99 out of 100 websites are absolutely worthless.

May 7, 2020

Pandemic disinformation is a brand safety disaster waiting to happen.

Ad tech to marketers: “You’re on your own”

Apr 15, 2020

"Nobody Asks Us To Block The News": Interview with an Ad Tech Seller

An advertising sales director tells us why their clients want to be on the news: It's just better ROI.

Apr 1, 2020

Good news: You can advertise on bad news (it's brand safe)

Sleeping Giants will not come after you, we promise.

Get the newsletter

Check My Ads Institute is a non-profit pending 501(c)3 organization.
Copyright © 2021 Check My Ads. All content © of their respective owners. Privacy Policy

Looking for the agency?

Are you a company looking to stop funding hate speech and disinformation?