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Investigation How did X get TAG-certified for brand safety under Musk’s leadership?
Update: On March 13, almost seven months after we filed our complaint, we learned TAG removed X’s Brand Safety Certified seal. On Aug. 18, we learned that Trustworthy Accountability Group (TAG) had quietly renewed X’s Brand Safety Certified seal — and immediately filed a formal complaint Why? Because this seal tells advertisers that a platform meets
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Update Musk’s attack on the ADL is his latest move to distract from his own incompetence.
Advertisers shouldn’t fall for it. Many people spent Labor Day weekend relaxing. Elon Musk spent it spinning antisemitic tropes in his latest effort to disparage any organization trying to make X, formerly Twitter, safer for users and advertisers. Musk claimed that the Anti-Defamation League is behind Twitter’s declining ad sales. But let’s be clear: The
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