All articles & research

Filter By:

Topics:

Companies:

Personalities:

Google’s Epic Multi-Billion Dollar Ad Scam Makes Sense To Us

Since its launch, YouTube’s TrueView skippable in-stream ad product has been underpinned with a single, tantalizing promise: you “don’t pay a dime” if viewers skip your ad. But turns out there’s a catch: they’ve made it almost impossible to skip the ads. This is just one of the revelations that Dr. Krzysztof Franaszek of Adalytics

Keep Reading →